Mountayne

Experience beyond expectation.​

Mountayne are a new online travel hub offering all year round European mountain region experiences with a difference; putting the mountain truly at the heart. Through their innovative tech and local insights, they build personalised mountain experiences suitable for everyone. This new way of travel needed brand language and brand identity that would have presence in an over-saturated active holiday market.

Mountayne’s offer was unique so this needed to be reflected throughout the whole brand, starting with language. By getting under the skin of the brand to inform the thinking, I was able to develop the logo which takes its inspiration from land topography. A natural colour palette with a touch of the unexpected (neon green) reflected the strapline of ‘experience beyond expectation’. Patterns and vintage inspired photography helped create a strong brand toolkit that has been used across all marketing collateral, starting with the website. 

_Brand language
_Brand identity
_Advertising