Riverside Gardens

Life from all sides.​

Located in the sought after area of Webridge in Surrey, Riverside Gardens combines the gentle flow of living by the water, with a busier, buzzier pace of local life in the town. The site is situated on a very busy main road so creative for the hoarding formed the first part of the marketing communications and needed to be bold yet sophisticated to reflect the high-end offering. The client wanted to try and attract a younger target market of affluent London commuters and locals, so the approach needed to be fresh.

‘Attention grabbing’ was the client brief. A vibrant, electric blue paired with soft, water-inspired imagery and an elegant typographic logo inspired by the flow of water provided a bold look. I carried this vibrant energy across magazine style brochures, site hoarding, interactive displays for the sales team and advertising. ​The story that flows through it all focuses on ‘life from all sides’, where you can enjoy the best of all worlds; balancing work and play, a social life and seclusion, excitement and unwinding in equal measure.

_Brand language
_Brand identity
_Brochures
_HTML emails
_Social media
_Advertising
_Hoarding and signage
_Interactive