Adaptivity

Push the possible.

Adaptivity are a digital transformation company specialising in integration of systems that help clients adapt and thrive in changing situations. Brilliant at what they do but small in size, operating in such a niche space meant that their messaging and branding needed to be cohesive and intelligent enough to compete with larger, high-level consultancies whilst also attracting the best talent to work for them from places like Google or Facebook.

Creating language for this type of high-level, digital company meant we needed ultimate clarity to understand how to talk to their target audience. We conducted interviews with some of their clients to get valuable insights into what Adaptivity have achieved for their businesses, and to find out how they were truly perceived. The creative focused on ‘connection and integration’, using adaptive, responsive graphics and gradients that worked with a bright colour palette to show ‘innovation without limits’ whilst the logo was tweaked and simplified to align it with the new brand infrastructure.

_Brand language (in collaboration with Avatar Creative)
_Brand identity